About hello DAI
hello DAI, the sparkle studio
A jewelry brand which is characterized by quirkiness and individuality. All designs are made by Marike and Nicolette who have a particular taste and demand high standards for the materials being used.
Simpel yet elegant, that is hello DAI; tough but feminine, whitout frills, or bling or shiny stuff but always with an eye-catching detail. In our color palette you will often find natural tones, nude (just look at our logo and corporate color) is the big favorite.
In terms of material we almost always choose natural materials. We just love beautiful gemstones en rather go for the ‘real thing’. With the risk of having a small insert or other mistake in the sharps of a stone, rather than choosing for a shiny, flawless cut, ‘man-made’ one: that perfection can sometimes look rather dead. That’s why we often choose vintage elements; parts we have chanced upon or run into or who were just to good or spcial not to use. Something old or antique that you will sometimes find in our design are trade beads: old African beads who were used as a medium of exchange.
We also like to work with leather, coral, mother of pearl, pearls and textile. Searching and finding of exceptional findings is a true sport; just as long till you have find the perfect part. That’s why our materials are bought all over the world.
During designing our necklaces, bracelets, earrings or other products we are often guided by the material: a stone, the shape of a charm, combining structures rough cersus smooth, elegant is contrasting the best with someting tough. For us the fun part is thát divsersity.
We don’t want to give you ‘sameness’ and want to give everybody a chance to express themselves with what he or she is wearing. Therefore our motto is: define your attitude.
Every piece of jewelry is of our hand and is unique and with that we really mean one of a kind. That sounds as a mature term and sometimes unique is used as an often used term, that it becomes meaningless. But no other word just doesn’t quite say it. There are some jewelry of which we only make one piece. Sometimes we get special requests. In some cases we make a small collection. So your bracelet, necklace or earrings sometimes has a sister (mayby later some brothers). But that one will be – as befits a sister – different; sometimes very different, sometimes slightly different. It lies in the details!
We – marike en nicolette – have started in February 2013 with hello dai. We knew each other from the world of media, we knew that we could work well together and that our taste was similar. But we were really surprised that we very much follow the same line. Before we started with this jointly adventure, we already had experience in designing, making and selling our own handmade products. Working together is super inspiring, in our case 1 + 1 is certainly 3!
Besides the fact that hello DAI – we think – sounds rather cheerful, it also means something. The word DAI originates from Japan and means sparkle and shine, but also means something big. The logo sign is the kanji for Dai. Hopefully you recognize the sophistication that we associate with the Japanese culture in our jewelry.
hello DAI is set in Amsterdam, but our ambition is not limited to our capital. We want to make hello dai, very DAI!
hello DAI, Amsterdam
nicolette: +31-6-16714746 / marike: +31-6-24648059
BTW nr 853727612B01
IBAN NL81INGB0006374178 t.n.v. hello DAI, Amsterdam